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   Have a Little Taste

    Dining Campaign

     Executive Creative Director: Adam Marshall

     Cinematographer: Mark Mediana–DREX Agency

     Senior Copywriter: Trina Kurilla

Highlighting each of the signature restaurants on our property during the midst of the pandemic. I concepted the spot for Mott 32 while having to be aware of social distancing and only having as few models as possible unmasked at once. With that in mind, I planned the shots accordingly and the timing of the copy that would overlay the footage. I couldn’t be present, but the shot direction and copy I provided was adapted into the 15-second paid media spot that’s run on multiple platforms.

   Have a Little Taste

    Harry Reid Airport Advertisement

     Cinematographer: Mark Mediana–DREX Agency

     Video Editor: Eric Taitano

     Senior Copywriter: Trina Kurilla

     Executive Creative Director: Adam Marshall

This spot plays in the baggage claim area of the Harry Reid International Airport. The goal was to grab the attention of passengers waiting for their luggage. I wanted to be a little more playful with the language used here because of visitors who come to Las Vegas to gamble and let them know great food is just off the casino floor.

   Formula 1® Save the Date

    Invite and Envelope

     Executive Creative Director: Adam Marshall

     Designer: Bryan Yim

     Senior Copywriter: Trina Kurilla

With The Venetian® Resort Las Vegas as a presenting partner of FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2023, our executive creative director wanted to heavily incorporate the F1® branding with this Save the Date project. The night race is the first of its kind on the Las Vegas Strip and we wanted to create an eye-catching piece for guests receiving it and get them excited for the race. The designer wanted to include the shape of the car and other F1® racing and light elements into the design. The copy was inspired by the similar exciting risks and rewards that co-exist in both the world of F1 and the history of Las Vegas.

   Rialto

    In-suite Magazine

     Executive Creative Director: Adam Marshall

     Designer: Daniela Carreon

     Senior Copywriter: Trina Kurilla

We produce a physical in-suite magazine that’s included in every suite at The Venetian Resort, totaling 7,046 distributed copies. The magazine was produced by a third-party agency until we brought in-house in 2022. We streamlined the content to be proactive about information becoming outdated. Some pieces could carry over from issue to issue because they were evergreen, but over time I provided new content. For this volume, I supplied copy for the following features: Grazie Rewards, Gondola Experience, Flight Club, 12 New Favorites two-page spread, Elegance Meets Adrenaline, Now Trending: TAO Beach Dayclub, Entertainment Highlights, Poolside Yoga, Plunge In two-page spread, Artistic Adventures two-page spread, Six Thing We Love, Spotted on Insta, Tasting Menus at BRERA osteria, Rat Pack Photo Op, Patio Dining, and Local Beer.

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   Have a Little Taste - Mott 32

    Billboard

     Executive Creative Director: Adam Marshall

     Designer: Kate Wong

     Senior Copywriter: Trina Kurilla

One of a series of billboard we created to promote our signature restaurants as we continued our Have a Little Taste campaign. The goal was to curate playful phrases that alluded to the cuisine offered at each restaurant. In the case of Mott 32, we had a great photo of their dim sum so I incorporated that directly into the copy.

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   Suite and Show Ticket Offer

    Social Media Paid Story Ad

     Executive Creative Director: Adam Marshall

     Designer: Kate Wong

     Senior Copywriter: Trina Kurilla

Throughout the year we offer a variety of deals to guests encourage them to book a stay at The Venetian Resort. This deal combines a percentage off our suite rate and discounted tickets to a resident show at the resort. Given the show’s raunchy, comedic tone I emphasized that in the copy so it would pair well with the colorful design using a photo from the show.

   In-suite Amenity Packaging

     Art Director: Sandra Schiff

     Senior Copywriter: Trina Kurilla

Updating our amenities in our suites included refreshing the packaging. They requested whimsical phrase to include on boxes for each of the items offered in the suites. The brand tone is luxury light at heart, so I injected a little humor into the phrases for each amenity.

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   Restaurant Feature on The         Smith Center performing             arts center website

     Executive Creative Director: Adam Marshall

     Senior Copywriter: Trina Kurilla

In an effort to broaden the audience exposed to our restaurants, HaSalon was selected to be featured on The Smith Center’s website as one of their Preferred Dining Partners. I crafted the copy to emphasize the uniqueness of the restaurant’s vibe and cuisine.

   $125,000 Blackjack                           Tournament

    Casino Invite and Envelope

     Executive Creative Director: Adam Marshall

     Designer: Bryan Yim

     Senior Copywriter: Trina Kurilla

The casino team curates events for our table games and slots players. This event was for our table games players who favor blackjack. We always want to build excitement for these tournaments and that’s reflected in the copy. I emphasize the type of event, the dates, opportunity, and the prize pool at stake to entice them to reserve a spot for the tournament.

   Girls Trip

    Pinterest Ad

     Executive Creative Director: Adam Marshall

     Designer: Daniela Carreon

     Senior Copywriter: Trina Kurilla

Our social media team wanted to create an ad on Pinterest that promoted The Venetian Resort as the ideal location for a girls trip. I searched on Pinterest to see what other users had created and I noticed there wasn’t anyone using a checklist in a legible way. I had an idea in mind, so I made a rough draft in Canva to share with our designer for inspiration. Making the copy very concise and the checklist bigger made a more eye-catching design for a user to choose versus other less readable pins promoting simple themes.

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   Executive Meetings                         Managers Event

    Save the Date

     Executive Creative Director: Adam Marshall

     Designer: Kate Wong

     Senior Copywriter: Trina Kurilla

This is one of many events throughout the year that the sales team hosts for clients. This event was targeting executive meeting managers that are in charge of curating events for big groups. The goal is get them interested in bringing their clients to our resort for their big conventions, meetings, and other events. The attendees get to experience the resort and what the sales team can do for their clients. The invite teases what they’ll be experiencing to show them the value we bring to the table so they’ll RSVP.

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