With The Venetian® Resort Las Vegas as a presenting partner of FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2023, our executive creative director wanted to heavily incorporate the F1® branding with this Save the Date project. The night race is the first of its kind on the Las Vegas Strip and we wanted to create an eye-catching piece for guests receiving it and get them excited for the race. The designer wanted to include the shape of the car and other F1® racing and light elements into the design. The copy was inspired by the similar exciting risks and rewards that co-exist in both the world of F1 and the history of Las Vegas.